Boutique D’Reef -It’s Your 30th Birthday!

This year marks a 30-year milestone for Boutique D’Reef and the popular event is still going strong. Come and shop until you drop from March 3-5, 2020 at Town Hall, where favorite returning and new vendors will showcase a beautiful selection of clothes, shoes, linens, jewelry, leather goods and more.

How did all this start? Boutique D’Reef was the creation of original Founders Adelaide Skoglund, Denny Morgan and the late Mary Zick. Their vision was to create an event that was fun, elegant and more importantly- a way to contribute funds to the Medical Center. A percentage of all vendors’ sales are donated back to the Medical Center and over the past 29 years those donations from Boutique D’Reef are now over an incredible two million dollars.

One of the original Founders, Denny Morgan states, “I know we never expected that we’d still be working on it 30 years later! We were young when we started! We also would never have expected it to be such a success! Little did we know how ‘shopping starved’ we were here!”

30 years ago the fledgling Boutique D’Reef would set up shop each year in any available space possible- the first year it was an empty home and garage, a couple years later it was in a home compromised by Hurricane Andrew, other times various locations around Ocean Reef, including an airconditioned tent where Town Hall now stands, and finally the perfect space – Town Hall.

In the early years, there was a tradition where Mary Zick prepared a Chicken Tetrazzini buffet dinner for all the vendors the evening before the start of the event. It was served in Adelaide Skoglund’s spacious garage, nicknamed by one vendor as the “Taj Garage.” It was a relaxing and fun start to the next few days of hard work.

Chris Fisher states, “Over the years we have been carefully curating vendors who carry unique items that we feel would fit into The Reef lifestyle. We introduce new vendors every year to maintain and update our offering.”

Today, they have extra help with the addition of partners Chris Fisher, who joined 10 years ago, and this year Kathy Weiland and Cindy Manzo. Each year when one Boutique ends, the women immediately start the process of vetting vendors for the next years’ Boutique.

It’s been a 30-year labor of love for these dedicated women. The Medical Center thanks them for their perseverance, especially during those tough early years and it has really paid off, with the Medical Center as the winner. Thank you ladies.

NEW & RETURNING VENDORS FOR 2020